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Miró Vermouth grows and sets bold goals for 2025
Miró Vermouth ends 2024 on a high note, with figures that confirm the brand’s sustained growth and strong market position. With 6 million litres sold —a 7% increase from the previous year— the company cements its leadership in Catalonia and continues to expand both nationally and…
Reus FC Reddis is promoted to Segunda RFEF with Miró Vermouth as sponsor
Reus FC Reddis achieved a historic milestone this Sunday: direct promotion to Segunda RFEF. A 1-3 victory against San Cristóbal, combined with Girona B’s defeat, confirmed the team’s leap to the fourth tier of Spanish football. At Miró Vermouth, official sponsor of the team, we are proud…
Reus is vermouth and vermouth is Miró – La Vanguardia
Now that Miró Vermouth has been awarded several recognitions at the Vinari Awards, we want to take this opportunity to share an article that La Vanguardia published a few days ago about the company. The piece highlights Miró’s century-long history, its blend of tradition and innovation, as well…
Miró Vermouth triumphs at the Vinari de Vermuts 2025 Awards and wins the award for Best Vermouth in Catalonia
Miró Vermouth has been one of the main protagonists of the Vinari Vermouth Awards 2025, consolidating its position as a benchmark brand in the sector. In a competition in which almost seventy producers participated, Miró has shone with its own light, obtaining several awards that reinforce its…
Miró se suma a los “Xuts per l’ELA”
This Sunday March 23, Miró Vermouth we wanted to join the day “Xuts per l’ELA” organized by the Cambrils Unió and in collaboration with Swim for ELA. A sports day with the solidarity objective of raising funds to be used for research into this disease. From Miró Vermouth we have…
REUS: Vermouth capital of Spain
The roots of vermouth The word wermut has its origin in German, where it means “wormwood”, an essential plant in the production of this drink. If we go back to ancient Greece, wines were already flavored with various aromatic plants and herbs. This tradition continued in the Roman Empire and…
Miró Vermouth at Turismarket 2025: A Toast to Tourism and Gastronomy
We are very pleased to announce our participation in the Turismarket 2025 fair, which will be held next March 17th and 18th at firaReus Events. This event, which brings together the main players in the tourism, gastronomic and cultural sector, is an excellent opportunity to share our passion…
Montse Caelles joins the management of Miró Vermouth in the areas of marketing, human resources, institutional relations and sales of the company, joining the current management of Gerard Serral. A key signing for the growth of the brand.
Miró Vermouth continues its commitment to excellence and innovation with the addition to the management team of Montse Caelles, as new director in different departments of the company. Her arrival represents a strategic milestone in the evolution of the brand, consolidating its position in the…
International Women’s Day
Dear team, International Women’s Day invites us to reflect on the road we have traveled and the road we still have to build, in order to achieve more equitable and inclusive work spaces. It is not only about celebrating women’s achievements, but also about recognizing that…
Roots, leaves, flowers and seeds for vermouth production
Vermouth ingredients The preparation of vermouth consists of combining a base wine with wine alcohol and then, in controlled quantities, various vegetable substances such as herbs, spices and roots. In addition, in some cases, must, mistela or liqueur wine is also added to adjust the flavor and…
Miró Vermouth brings the essence of Reus to Madrid Fusion 2025
At the end of January, Madrid Fusion, one of the most important gastronomic congresses in the world, was held in the capital of the country. In this edition, Reus Promotion participated actively with a stand dedicated to promoting the brand Vermouth de Reus, and among the protagonists could not…
Miró Vermouth and Reus Deportiu, two emblematic brands of Reus
With more than a century of history, Miró Vermouth is a leading brand in the sector, recognised both nationally and internationally. And with Reus Deportiu, it shares an identity based on tradition, excellence and roots in the city of Reus. Both the vermouth brand and the hockey club have…