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Vermouth: a cultural classic in films, books and songs
Vermouth is not just an iconic drink for aperitif lovers: it has also left an unmistakable mark on popular culture. Cinema, literature, music… All have raised a glass of vermouth at some point. In cinema: between elegance and intrigue Vermouth has been a silent protagonist in many films. One of…
Vermouth, novelties and cocktails at Reus Viu el Vi
This past weekend, we returned home — to Reus — for the Reus Viu el Vi fair, and we can only say one thing: thank you for making it so special. As official sponsors of this edition, we are thrilled to have been part of such a successful event, with over 12,000 people enjoying the atmosphere,…
Miró Vermouth, official sponsor of the Nomad Festival: the essence of local spirit and mindful leisure
In 2025, Miró Vermouth is toasting to a summer full of unique moments… as the official sponsor of the Nomad Festival, an event that celebrates local culture, craftsmanship, music, and conscious, community-driven leisure. After its first edition in El Catllar, the festival stops this weekend in…
Miró Vermouth, Official Sponsor of Reus Viu el Vi 2025
At Miró Vermouth, we are deeply proud to be the official sponsor of the 15th edition of Reus Viu el Vi, the major wine fair of our region, as well as the 6th Reus Vermouth Showcase, which will take place on June 6th, 7th, and 8th at Parc de Sant Jordi. It’s an unmissable event for lovers of…
We renew our commitment with Reus Deportiu, because together we build our city
At Miró Vermouth, we are especially proud to announce that we have once again renewed our sponsorship agreement with Reus Deportiu first hockey team.This alliance, which has united us since 2016, represents much more than a sports partnership: it’s a bond that connects two of the most iconic,…
Miró Vermouth presents its range and its new non-alcoholic aperitif at the international trade fair PLMA
On May 20 and 21, Miró Vermouth was present at the PLMA “World of Private Label” trade fair, held in Amsterdam, one of the most important events in the world for manufacturers and distributors in the retail channel. This fair brings together companies from all over the world every year to…
The origin of the vermouth tradition: a story with a lot of flavor
Drinking vermouth is much more than just having a drink: it is a social ritual rooted in our culture, a pause to enjoy, share and savor life. But have you ever wondered where this tradition of ours comes from? The origin of vermouth as a beverage dates back to Ancient Greece, when Hippocrates,…
Miró sponsors the Cursa de RAC1 with Recovery Zone Zero
This Sunday, May 18, we had the privilege of being part of a very special day: the Cursa de RAC1, which this year has returned to the Port of Barcelona to celebrate the 25th anniversary of the station with more than 5,000 participants. And we did it the way we like it best: by joining the…
Miró Zero is born: the new healthy non-alcoholic aperitif option
In a world that is increasingly aware of health and wellness, at Miró we have decided to take a step forward with the launch of Miró Zero, our new range of non-alcoholic aperitifs. We do this thinking of all those people who want to enjoy the character and sophistication of a good aperitif, but…
This weekend we return to Vermut & Soul!
The Port Vell of Barcelona is filled again with good atmosphere, music and very good vermouth with a new edition of the Vermut & Soul fair, and in Miró Vermouth we could not miss it. After the fantastic experience of last November’s edition at the Fira de Barcelona, we are very…
Xavier Pàmies, del Forn Sistaré, nou ambaixador de Miró Vermouth a Reus
Pàmies, together with his brother Tomàs, leads the iconic Forn Sistaré, a century-old business that represents tradition and excellence in local artisanal baking. With a team of more than 25 employees across shops and workshop, his career stands for innovation, quality, and a strong commitment…
Vermouth Miró elaboration process
More than a century of tradition The production of Vermouth Miró is an artisanal process that we combine with the passion and dedication that have characterized us since our beginnings. From the careful selection of raw materials to the final bottling process, including maceration and blending,…