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Misericòrdia Festivities: A Shared Spirit Between Football and Tradition
The Misericòrdia Festivities are synonymous with pride, roots, and Reus identity. This year, that spirit also reached the football pitch thanks to a gathering promoted by Vermut Miró with the coaches of Reus FC Reddis, Marc Carrasco, and the women’s team of the Fundació Futbol Base Reus, Adri…
Miró Rosé fills the Soho at Reus Central Market with toasts and smiles
On Wednesday, September 18th, Miró Vermouth was the star of a very special afternoon at the Soho in Reus Central Market, where a “tardeo” event was held with Miró Rosé as the main attraction. For two hours, from 6 pm to 8 pm, the venue was filled with a lively atmosphere, with toasts, great…
Miró celebrates the Misericòrdia Festivities at Casa Navàs
This Thursday, Casa Navàs, one of the most iconic buildings in the center of Reus, became the meeting point for political, business, social, and festive personalities of the city on the occasion of the presentation of the 2025 Misericòrdia Festivities special edition. At Miró Vermouth, we feel…
Success for Miró Ganxets Costa Daurada at the Vic International Open
The Miró Ganxets Costa Daurada has once again made headlines thanks to the outstanding results achieved at the 40th edition of the Vic International Open. Player Natalya Prosvirnina was crowned overall champion of the tournament, confirming her excellent form and consolidating herself as one of…
Miró Vermouth renews its commitment with Reus FC Reddis
At Miró Vermouth, we are proud to announce the renewal of our sponsorship agreement with Reus FC Reddis, the football team from our city that last season achieved a historic milestone: promotion to the Segunda RFEF. This sporting achievement, the result of hard work, perseverance and collective…
5 years walking alongside MaserGrup
This September is a special one for us: it has been five years since we joined our path with the MaserGrup project. A decisive step that has allowed us to grow, become stronger, and establish ourselves as the leading vermouth producer in Spain, without ever losing the essence that defines us….
Miró Ganxets Costa Daurada makes history
Miró Ganxets Costa Daurada has achieved a historic milestone in European table tennis. The team from Reus has qualified for the second phase of the Women’s Champions League, after completing a brilliant first round and exceeding all expectations with a decisive 1-3 victory against the Hungarian…
Vermouth: an essential classic in international cocktail culture
Vermouth is much more than just an aperitif. Its history, deeply tied to Mediterranean tradition, has made it a drink that transcends cultures and generations. And while in our homes we often enjoy it during “vermouth hour,” paired with olives or tapas, vermouth also holds a privileged place in…
Miró Zero and sports: this summer, the aperitif also takes the field
At Miró Vermouth, we believe the aperitif is part of our culture, but we also understand that more and more people are looking for alcohol-free alternatives to enjoy that special momento and for this we have Miró Zero. This summer, our commitment to a more conscious and balanced lifestyle has…
Vermuts Miró acquires Vermouth Perucchi
The Reus-based vermouth producer, founded in 1914 and a market leader in the sector, acquires Perucchi 1876, the oldest brand on the market. Vermuts Miró (Emilio Miró Salvat, SAU), part of the Reus-based business group MaserGrup and owned by entrepreneur Xavier Martinez, strengthens its…
Miró Rosso and Miró Bianco: two classics with their own style and Perfect Serve
Vermouth is much more than just a drink: it’s a ritual, a moment to share, enjoy, and savour life slowly. And if there are two great classics in our house, they are Miró Rosso and Miró Bianco—two benchmarks that have been setting the rhythm of the aperitif for generations. But… how do you enjoy…
Miró Vermouth, finalist for the Catalunya International Award
At Miró Vermouth, we are proud to announce that we have been selected as finalists for the Catalunya International Award, which recognises Catalan companies with global impact. This distinction is part of the prestigious SME Awards organised by PIMEC. The award ceremony was held on June 12 at…