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Official presentation of the book Vermuts Miró and the History of Vermouth in Reus
Today marked the official media presentation of the book Vermuts Miró and the History of Vermouth in Reus, a work that traces more than a century of tradition, industry, and identity linked to vermouth and the city of Reus. Written by historian Isabel Martínez Martínez, the book bears the…
Low Sugar: the functional vermouth driving the circular economy
Miró, together with the technological center Eurecat, has carried out the project “LOWSUGAR: Applied research on a new type of ‘low sugar’ vermouth with natural sugars from food waste” (PAG-020100-2023-215), an initiative funded by the Ministry of Industry, Commerce and Tourism through the Next…
Maridar the vermouth: what to pair with vermouth
Knowing how to maridar the vermouth correctly is an essential part of aperitif culture. Vermouth is not only enjoyed for its flavor, but also for everything that accompanies it. Choosing well what to maridar the vermouth with helps enhance its aromas, balance its slight bitterness and make the…
Miró Vermouth strengthens its commitment to the territory by taking part in the Gastronomic Days organised by the Tarragona Provincial Council
Miró Vermouth actively participated in the Gastronomic Days: production, innovation and gastronomy, organised by the Tarragona Provincial Council on 11 November in Salou and 25 November in La Ràpita. This initiative, part of the Som Gastronomia – Catalonia, World Region of Gastronomy 2025…
Miró Vermouth brings the flavour of Reus to the first edition of SAVI – Salou Wine Fair
This past weekend, from November 7 to 9, we had the honour of taking part in the first edition of the Salou Wine Fair, SAVI, which gathered wineries, producers, and lovers of wine and vermouth in a truly special setting. For Miró Vermouth, our participation was a real celebration of our land,…
Miró Vermouth strengthens its international presence at the Reverse Trade Mission of Vermouth organized by the Reus Chamber of Commerce
At the start of this month and week, Reus became the epicentre of vermouth thanks to the event organized by the Reus Chamber of Commerce, the “Reverse Trade Mission of Vermouth.” This initiative brought together importers from the Benelux region (Belgium, the Netherlands and Luxembourg) with…
Miró Vermouth and Forn Sistaré light up Reus with the presentation of the Coca Ganxeta
Today, October 17th, at the Casa Rull Garden, we experienced a very special moment for Miró Vermouth and the city of Reus: the official presentation of the Coca Ganxeta, an initiative led by Miró in collaboration with master baker Xavier Pàmies Sistaré, ambassador of our brand and a true symbol…
Miró Vermouth shines at 080 Barcelona Fashion as an official sponsor
At Miró Vermouth, we’re experiencing a truly special week. This year, we’ve joined as official sponsors of the Autumn-Winter edition of 080 Barcelona Fashion — the city’s most cutting-edge fashion event and a showcase of talent, creativity, and contemporary design. Throughout these days, our…
Miró Vermouth joins the Comer Awards Gala: a tribute to gastronomy and storytelling
Last night, the Comer Awards 2025 ceremony, organized by La Vanguardia, brought together the best of the culinary world, food writing, and innovation in gastronomy. For several editions now, Miró Vermouth has had the honor of collaborating with this prestigious event, reinforcing its commitment…
Miró Vermouth shines at “Cambrils, Gateway to the Land of Wine”
From October 9th to 12th, the Parc del Pescador in Cambrils hosted the 15th edition of “Cambrils, Gateway to the Land of Wine”, an unmissable event for wine lovers and bon vivants alike. With more than 70 exhibitors, cultural activities, and live music, the fair brought together thousands of…
Zero limits, 100% inclusion: we played with the Genuine team of Fundació Futbol Base Reus
This past weekend we experienced a very special moment that touched our hearts. We had the pleasure of sharing the pitch with the Genuine team of Fundació Futbol Base Reus, in a match that was much more than sport: it was passion, connection, and smiles. Under the motto “Zero limits. 100%…
Miró and Grupo La Navarra strengthen ties in a work and team-building seminar in Reus
On September 25 and 26, the Miró Vermouth team had the pleasure of welcoming the commercial team from Grupo La Navarra, a strategic partner of the brand, to Reus. The seminar combined work, shared experiences, and moments to strengthen team cohesion with a common goal: to keep growing the…